Dr Richard L Peterson

Market Psych


Richard Peterson is CEO of MarketPsych Data, an AI-based media monitoring firm. Over 200 sustainability-related themes, controversies, and concepts are measured in news and social media and delivered in data feeds covering over 100,000 companies and 250 countries and territories.

The feeds are mapped to frameworks such as SFDR and the UN’s SDGs. MarketPsych’s data is consumed by the world’s largest consultancies, funds, banks, and governments in more than 25 countries and has been the subject of more than 100 academic papers.

Dr. Peterson is a Board-certified psychiatrist, an award-winning writer of books including “Inside the Investor’s Brain” (Wiley, 2007), and performed postdoctoral neuroeconomics research at Stanford University.